Interrupt: Headlines & Voice Over or Intro (for Radio/TV)

This needs to talk to your prospects "HOT BUTTON" issues.

Engage: Promise To Educate & Facilitate Decision

Your Prospect should see this and want to know more, become engaged with what your telling them about, this should be your sub headline.

Educate: Building Your Case

This is where you need to tell them how your product or service can solve there problem.

Offer: Risk Reversal / Ethical Bribe

This is where you can make them Irresistible & Compelling Offer, Opt-in & Nurture pieces